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We Play Smart: Award-Winning Baby Cognitive Stimulation

Winner of Best Baby Cognitive Stimulation Company 2023 – South Africa by MeaMarket

A family warmly gazing at their smiling baby indoors, symbolizing love and togetherness.

Parenting in Today’s World is Tough

Parenting in today’s world can be overwhelming. With conflicting advice and pressure to do everything perfectly, it’s hard to know where to start.

Give Your Child the Best Possible Start in Life

At We Play Smart, we believe that every child deserves a strong foundation for lifelong learning and success. Our expert-designed products and resources support cognitive, language, and physical development, from sensory toys to cognitive development tools.

Personalised Support for Every Stage of Development

Our personalised learning plans, expert advice, and supportive community will guide you through the challenges of parenting. With We Play Smart, you’ll:
  • Receive tailored guidance and support for your child’s unique needs
  • Connect with a community of parents and caregivers who understand your journey
  • Access expert-designed learning tools and resources that make learning fun and engaging
Baby on a blanket

Unlock Your Child's Full Potential With We Play Smart

We created the WePlaySmart kit to guide parents through the challenging first 18 months. Our comprehensive programme offers: 350+ Step-by-Step Activities: Easy-to-follow exercises in all developmental areas to track milestones and celebrate small wins. Empowerment and Motivation: We believe in empowering parents to nurture their child's amazing potential and make a lasting impact.

We Play Smart – Designed to Support Your Child’s Development

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Our Featured Products

Unlocking Baby’s Vision

In the first few months, babies struggle to distinguish between subtle shades and colours. That’s why we use high-contrast colours like black, white, and red in our products and resources. These colours are easier for babies to perceive and help stimulate their vision development.

Our tools and resources provide you with everything you need to support your baby’s full development from birth:

Benefits of the We Play Smart Tools & Resources for You & Your Child:

  • Reduce stress and increase confidence in your parenting abilities
  • Create lasting memories and a lifelong love of learning for your child
  • Unlock your child’s full potential and set them up for success
  • Effortless caregiving with our easy-to-follow guides
  • Simplify your parenting journey
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Unlock Your Baby’s Full Potential with Our Expertly Designed Programme

What sets We Play Smart apart is our unique, stage-by-stage approach. Our programme is carefully crafted to match your baby’s brain development, providing you with tailored tools, resources, and guides at every stage.
 

As your baby grows, our programme adapts

From sensory exploration to cognitive development, our expertly designed programme gives you relevant activities and guidance to support your baby’s unique needs, every step of the way.
 

Discover a more intuitive way to support your baby’s development. Join We Play Smart today!

Mom, Dad and baby

Here’s How We Play Smart Has Helped Mom’s & Babies:

A Game-Changer for My Premature Baby

As a new mom, I was anxious about my baby’s development. And when my son was born premature, my worries only intensified. I knew that he would need extra support to reach important milestones on time. That’s why I was so grateful to discover WePlaySmart toys. From the very beginning, I could see how these toys were helping my baby develop. The bright colors caught his attention and encouraged him to reach out and explore. I was relieved to see that the toys were safe and durable, so I didn’t have to worry about him getting hurt or breaking anything. As my baby grew, I could see how the toys were helping him reach important milestones. He learned to roll over, sit up, and eventually crawl, all with the help of WePlaySmart kit.

Elmarie

A Busy Mom’s Lifesaver

I am a very busy mom and I was impressed by the research WePlaySmart done to assist me and save my time to study development techniques for infants. The program helped my baby to develop his language and the basics of math’s. The recording teddy encouraged my baby to vocalize and babble, the building blocks for speech. Before I knew it, he was saying his first words! I highly recommend the WePlaySmart product range. They truly made a difference in my baby’s development, and I know they can do the same for you and your baby.

Patience

We Play Smart: Award-Winning Baby Cognitive Stimulation

Winner of Best Baby Cognitive Stimulation Company 2023 – South Africa by MeaMarket