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Baby Development Toys and Learning Through Play.

Daily, science-backed short activities synced to your baby’s neural growth window 

Discover age-appropriate educational toys and stimulating activities designed to encourage learning, sensory development and important early childhood milestones.

We Play Smart – Designed by team of ECD, psychologist and medical experts to Support Your Child’s Development

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Our Featured Products: 1. Comprehensive set. 2. Standard set. 3. Toy set or 4. Individual toys

Unlocking Baby’s Vision

In the first few months, babies struggle to distinguish between subtle shades and colours. That’s why we use high-contrast colours like black, white, and red in our products and resources. These colours are easier for babies to perceive and help stimulate their vision development.

Our tools and resources provide you with everything you need to support your baby’s full development from birth to pre-school.

Benefits of the We Play Smart Tools & Resources for You & Your Child:

  • Reduce stress and increase confidence in your parenting abilities
  • Create lasting memories and a lifelong love of learning for your child
  • Unlock your child’s full potential and set them up for success
  • Effortless caregiving with our easy-to-follow guides : 5 – 15 minutes per day.
  • Simplify your parenting journey
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Customer reviews: How We Play Smart Has Helped Mom’s & Babies:

A Game-Changer for My Premature Baby

As a new mom, I was anxious about my baby’s development. And when my son was born premature, my worries only intensified. I knew that he would need extra support to reach important milestones on time. That’s why I was so grateful to discover WePlaySmart toys. From the very beginning, I could see how these toys were helping my baby develop. The bright colors caught his attention and encouraged him to reach out and explore. I was relieved to see that the toys were safe and durable, so I didn’t have to worry about him getting hurt or breaking anything. As my baby grew, I could see how the toys were helping him reach important milestones. He learned to roll over, sit up, and eventually crawl, all with the help of WePlaySmart kit.

Elmarie

A Busy Mom’s Lifesaver

I am a very busy mom and I was impressed by the research WePlaySmart done to assist me and save my time to study development techniques for infants. The program helped my baby to develop his language and the basics of math’s. The recording teddy encouraged my baby to vocalize and babble, the building blocks for speech. Before I knew it, he was saying his first words! I highly recommend the WePlaySmart product range. They truly made a difference in my baby’s development, and I know they can do the same for you and your baby.

Patience

We Play Smart: Award-Winning Baby Cognitive Stimulation

Winner of Best Baby Cognitive Stimulation Company 2023 – South Africa by MeaMarket